ARCHIVE NEWS
Seasons Greetings to all. Western Union launches campaign just in time for the start of the festive season / new year. Popular Salons and Barbershops targeting the African Caribbean market displayed posters and received free wall clocks displaying a timely reminder for those planning to send money home.
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Salon Media Promo offers a snapshot of the services we offer view it under links now.
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Greater London Authority have commissioned the new Haven campaign which aims to create awareness and offer help and assistance to Rape victims.
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Leading hair law industry head joins call for salons to embrace the Salon Media concept. Julian Sampson is an advisor to leading salon chains including Toni and Guy and Rush. Sampson says, “I have acted for hair salons since the early 90’s but in the last 7 years decided that the industry needed a clear focus and developed my firm’s own dedicated legal service at hairlaw.co.uk. In that time I have been involved intimately with the growth of our Clients and I am frequently asked to comment on new initiatives or management tools that bring a cutting edge to the salon. The re-launch of Salon Media Solutions as a media and advertising service to the salon is in my view an excellent opportunity for salons of all sizes to understand the pulling power and income potential that their salon has beyond simple footfall. I believe that any proposal that delivers cost neutral technology to a salon has to be welcomed- this industry is renowned for its high class design so it amazes me that the salon itself often doesn’t work to its full capacity in driving business forward. Salon Media, for me, can do just that.” Julian says, “I hope that my own support for Salon Media will lead to a long and successful relationship with each of my own Client salons. END
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Salon Media teams up with Vox pops International to provide video research in salons. Advertisers are invited to get their questions answered by salon customers on film. See salon universe under the Advertisers menu to learn more.
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Autumn 2007 www.cutscard.com promotion Free gift offers, product reviews, Salon DIGITAL hairdressers directory, the latest styles, classified ad's, entertainment and events plus online shopping discounts (see inside hairdressers for details).
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Spring 2007 new RAJAH spices Ad' says you can raise the flavour when you rub in the rajah so why not add a little spice to your life!
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2007 promises to bring new opportunities to target Salon Media's ever increasing Salon Digital Network. The first quarter will be focused on Cuts Card promotions. The aim as always is to provide excellent products, services and experiences for our customers.
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November 2006 Western Union return with a pre-christmas cut in money transfer rates to selected African states Salon media welcomes back the money transfer giant who have a good history with the company. Western Union is a global brand that is renowned for it's high standards in the money transfer market. Customers wishing to transfer money can do so with complete peace of mind and now they can do it cheaper
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Oct.06 (HealthDay News) -- When people think about poor oral hygiene, problems like decaying teeth, bad gums and offensive breath typically come to mind. But experts say an unhealthy, bacteria-filled mouth can also lead to a host of problems throughout the body, such as heart disease, diabetes, blood infection and even low birth-weight babies. And the culprit, more often than not, is gum disease. "When you're looking at people who have gum disease, they are suffering from a chronic low-grade infection," said Jean Connor, a dental hygienist in Cambridge, Mass., and president-elect of the American Dental Hygienists' Association. "Your whole body is a little bit compromised." A growing body of research is finding that gum disease -- sometimes called periodontal disease -- can exacerbate a wide array of health problems. And it's not something that just affects a small segment of the population. Four of every five Americans suffer from some form of gum disease, according to the National Institute of Dental and Craniofacial Research, part of the National Institutes of Health. Gum disease is suspected of contributing to ailments through the bloodstream. Bacteria from the mouth flood into the circulatory system and travel to other parts of the body, causing widespread inflammation. Another possibility is that oral infections trigger the immune system, producing inflammation elsewhere in the body. "If you had an infection in your finger and you left it, it eventually would affect the rest of the body," Connor said. "It's the same with your mouth." Recent studies have shown an increased risk of heart disease and stroke in people with gum infections, according to the U.S. Centers for Disease Control and Prevention. The risk appears to increase with the severity of the infection. "Gum disease produces a tremendous amount of bacteria," Connor said. "If you have a valve problem with your heart, the bacteria can invade and infect the heart." There also appears to be a link between gum infections and diabetes, as people with diabetes are more likely to have periodontal disease, according to the CDC. Researchers are now looking into whether there's a two-way connection between the conditions to see if diabetes can be better controlled through treatment of gum disease. Blood infection from gum disease can even cause joint replacements to fail by aiding the body's efforts to reject the artificial implant, said Diann Bomkamp, a dental hygienist in St. Louis, and vice president of the American Dental Hygienists' Association. Other researchers have found that women with moderate-to-serious gum disease are twice as likely to give birth to premature babies. Problems ranging from low birth-weight to birth defects can result. "If you are pregnant and you have gum disease, there may be problems in your pregnancy and with birth," said Bomkamp. Gum disease ranges from gingivitis -- a mild and common form that causes inflammation of tissues around the teeth -- to more serious forms like periodontitis, where the inflammation affects the connective tissue supporting the teeth. An estimated 20 percent of Americans have periodontitis, and it's the primary cause of tooth loss in adults. Regular and thorough brushing and flossing is the first line of defense against gum disease, Bomkamp said. A good diet that avoids sugary snacks and sodas is another. "We are seeing people who are drinking soda for breakfast and then drink it all day long," Bomkamp said. "Even with diet soda, you have acid in the soda that can attack the teeth and gums." People should limit the number of snacks eaten throughout the day, according to the CDC. They should also keep in mind that the recommended five-a-day helpings of fiber-rich fruits and vegetables have oral health benefits as well, stimulating salivary flow to aid remineralization of tooth surfaces with early stages of tooth decay. Parents should take care not to share drinks with their children, particularly if the adults have gum disease, Bomkamp said. Even an act as simple as blowing on food to cool it can pass oral bacteria from parent to child. "It's a bug thing, and the bugs can be transmitted from caregiver to child," Bomkamp said. People also should make sure they drink fluoridated water and use a fluoride toothpaste -- something to reconsider in these days of bottled water. "Lots of people today are drinking bottled water, and they're removing one of the best sources they have for preventing tooth decay and they don't even realize it," she said. You should also avoid tobacco -- smokers have seven times the risk of developing gum disease than non-smokers -- and limit alcohol intake. Finally, visit the dentist regularly. Check-ups can provide early detection of oral problems, and lead to treatments that can prevent further damage.
A rise in unemployment is a concern for Government. The latest figures show an increase in the numbers unemployed and receiving benefits. The number of unemployed 16-24 year olds is of particular concern, especially amongst BME groups. The new Jobcentre plus campaign will target those who are looking for work and those seeking help getting back to work. Jobcentre plus recognises the huge role Salons & Barbershops play in the community and will be working with some of the most popular hairdressers to promote their good work.
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HAIR RAISING AD' for summer 06 celebrating our new website and the world cup of course the 'Hair we go!' campaign is scoring with Media buyers, Salon Affiliates and Cuts card customers for the Salon DIGITAL proposition achieves goals for all.
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SPRING 2006 Universal International Pictures promotes Last Holiday Movie starring Queen Latifah. The campaign led with the headline from Highlights to High-life! striking a cord with customers across our expanding network. Movies play a great part in the entertainment calender of our target group of affluent and active individuals looking for some where to go.
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The new website offers the latest news, information, events and all products and services.
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Salon Media’s launch in Britain’s second major City marks the start of its new push strategy into more salons and barbershops across major Cities. The focus continues to be in densely populated urban areas allowing Advertiser’s to target their message into the roots of the community.
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GRACE FOODS Summer 2005 Promotion Tropical Rhythms the refreshing drink by GRACE the market leader in Caribbean foods Summer campaign featured a Prize Draw promotion. A2 Posters were booked and leaflets carried details of the promotion and prizes. The Salon Digital proposition utilised mobile technology for competition entrants were required to send picture and video messages featuring the Advertisers brand promotion. The promotion demonstrated Salon Media's commitment to improving it's services for trade and urban consumers. The competition received more than 100 entries in the first week of the promotion!! The competition 1st Prize Barbecue Winner - Abeku Abby is from Enfield North London. Congratulations!! The runners up receiving free bottles of rum are:- Charlene from B2 salon Debby from Supreme salon Diana from Topaz salon Conroy from Actife Barbers Michael from Kems Klips Sophie from Kharisma Salon
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NHS ORGAN DONATION Spring 2005 A CAMPAIGN TO RECRUIT MORE BLACK ORGAN DONORS IS A SERIOUS BUSINESS FOR COMEDIAN CURTIS WALKER A campaign to encourage more black people to sign up to the NHS Organ Donor Register is getting right to the heart of Britain’s black communities. The campaign, fronted by award-winning comedian Curtis Walker, sees more than 300,000 leaflets and 1,200 posters tackling issues around organ donation on display through local businesses and other organisations. Nail and hair salons, cafes and community centres – as well as branches of Boots – are among the establishments carrying the information in London, Manchester, Leeds, Bristol, Nottingham and Birmingham. One of the publications – Why Every Black Person Needs to Know about Organ Donation – explains that black people are three times more likely than the general population to need a kidney transplant, yet make up less than 1% of registered organ donors. A transplant has a far higher chance of success if the donor is from the same ethnic group as the patient. Another leaflet available tackles organ donation and transplants from religious perspectives, while there is also a booklet that answers general questions about transplant issues. “This is a real issue facing us as black people – but one we can do something about. There are currently almost 400 black patients waiting for a transplant, some of them small children, but as an ethnic group we are seriously under-represented on the Organ Donor Register,” said Curtis Walker, whose TV appearances have included hit comedies Paramount City, The Real McCoy and Kerching!. Calvin Rattray is the owner of Hype Coiffure Salon in Balham High Road, one of 100 London hair salons and barbers to carry the leaflets. He said: “Organ donation wasn’t something I had really thought about until I was asked if I would display the leaflets. My customers are now starting to pick them up and talk about them, which can only help the wider black community.]” [Take in quote from relevant person at Boots] Debbie Chatting, UK Transplant Marketing & Campaigns Manager, said: “We have targeted campaigns for black and other ethnic minority groups before, but this is the first time we are delivering the message right into the heart of that community. It is important that people considering joining the Organ Donor Register think about the issues and discuss their views with their family – and this campaign will help them to do that.” This year marks the 10th Anniversary of the NHS Organ Donor Register, and UK Transplant launched a challenge to add one million more ‘lifesavers’ to the register – aiming to increase the number of registrations to 12.6 million by October 2005. To date, xx months into the year-long campaign, an additional xxx,xxx have signed up to the register. Anyone can join the Organ Donor Register by ringing 0845 60 60 400 or visiting the UK Transplant website www.uktransplant.org.uk For further information, please contact UK Transplant press office on 0117 975 7477 or 7475.
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MEDIA WEEK AWARDS 2004 Local campaign of the year MediaCom/Metropolitan Police Operation Trident. Operation Trident needed new ways to reach its audience, who were not responsive to messages from the Police. Voices from the music world and mothers gave the campaign cut- through, a dedicated presence on the Kiss website helped creditability and it sponsored the 2003 Urban Music Seminar and the Respect Anti-Racism Festival. Roadside posters in key Trident hotspots and Ad's in Afro-Caribbean hairdressers were used. Tracking has found an unprecedented 50% awareness for Trident and increase of 35% year on year.
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RAD AWARDS 2003 RECRUITMENT AD' AWARD '03 The prestigious recruiment advertising award was celebrated with McCann Erikson People Marketing part of the world's number one advertising network operating in more than 130 countries. Strategic brand thinking was applied to London's Met' Police recruitment campaign for more officers from the black community. Hair Salons provided cut through into a market which the Met' had to reach out to after the damaging Macpherson report made recommendations in light of the murdered black teenager 'Stephen Lawrence enquiry'. The Met's Positive Action Central Team were delighted with the results which made a tangible contribution to their much wider programme targeting London's full spectrum of diverse communities. "Salon posters took our message much deeper into the community than we'd previously managed - a novel use of media and just the sort of thing we've come to expect from McCann" said Debbie Whittaker, Head of Advertising and Marketing at the Met'. Want your message to reach further? Or even win an award or two? Give us a call.
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